Apple Relaunches U2 Special Edition iPod



Apple has launched a new edition of the U2-branded iPod that it first introduced in October 2004. The new U2 Special Edition iPod offers an extra 10 GB of storage for a total of 30 GB, and is being sold for a lower price.

Apple said the new U2 iPod can hold up to 7,500 songs, 25,000 photos, or over 75 hours of video. It comes with an all-black stainless-steel enclosure, a red click-wheel, and custom engraving of U2 band-member signatures.

Those buying a U2 iPod will receive 30 minutes of exclusive U2 video for free, downloadable from the iTunes store. The price for the new U2 iPod is $329.

Product Refresh

U2 was created by four Dubliners -- Bono, Larry Mullen, Adam Clayton, and The Edge -- in 1978. The four original band members are still part of U2 today. Bono has become as well known for his global political campaigning as he is for his distinctive singing.

The band's last album, 2004's "How to Dismantle an Atom Bomb," won eight Grammy Awards. Despite the band's continuing popularity, the relaunch of the U2 iPod has left analysts somewhat underwhelmed.

"This is a straightforward product refresh and the continuance of a strong relationship with U2," said Van Baker, Gartner's vice president of research for the media industry.

Zippy Aima, an analyst at Frost & Sullivan, said the rereleased iPod, with its "cool design" and the capability of playing video content, will be something U2 fans will be tempted to own.

U2 Plays Solo

So far, there is no news of any other famous rock bands planning to partner with Apple on cobranded iPods.

"I think that this U2 iPod is probably a one-off, but Apple may do one more at some point in the future," Baker said. "I do not see 10 or 20 of these things."

Nitin Gupta, a Yankee Group analyst, offered a similar take. "I'm sure other bands would want their own branded iPod, but that does not mean Apple would be interested in accommodating them," he said.


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Carol June 11th,2006

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This page contains a single entry by Jonathan published on June 6, 2006 11:50 PM.

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