June 2014 Archives

U2 frontman also used his talk at Cannes Lions to playfully gibe Apple

By Jon Blistein, Rolling Stone

Bono playfully gibed Apple for their long-standing partnership with the U2 frontman's global nonprofit, (RED), during his presentation at Cannes Lions, Billboard reports.

Specifically, Bono leveled his "criticism" at friend and Apple's Senior Vice President of Design Jony Ive, who was seated nearby. "One of the reasons it's such a credit to have Jony Ive on the stage is because Apple is so fucking annoyingly quiet about the fact they've raised $75 million," said the singer. "Nobody knows!"

To prove his point, Bono showed off his official (RED) iPad cover, noting that the nonprofit's logo languished on the inside cover, constantly obscured by the tablet itself. "Where's the (RED) branding?" he asked. "Nobody can see that. This is modesty run amok. This is the Apple way. They're like a religious cult."