Beautiful Pay: U2 Spend EUR10 Million On Album

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8.12.04 - The Mirror

Byline: Paul Martin

U2 will splash out an incredible £10million promoting their new album as they bid to make it their biggest ever. The stars have been locked in meetings with their record label Island to plan their spectacular comeback.

The Dubliners are to spend a fortune on a massive TV advertising, poster and publicity campaign around the world. And they have secretly called in a top Hollywood movie director to make the video for their first single.

The album, rumoured to be called Vertigo, will be followed by a massive world tour, taking in more than 50 cities.

A source close to the group told me: "This is the biggest money they have ever spent on promoting an album.

"They believe it is their best work ever and they want the whole world to know it's out there.

"The money will be ploughed into a huge publicity blitz, the likes of which no band have ever done before. Their last album was big but this is going to be even bigger. Fans won't believe what the band are planning."

The album is set for release in November and is expected to top the charts around the world. Their new work was plunged into crisis in July when a pre-copy of their album went missing from their French recording studio.

Bono threatened to release the new album online at Apple's Itunes Music Store if tracks from the missing CD were leaked illegally on the web. But his worst fears haven't been realised and now he's determined to make U2's new album their biggest seller ever.

"He's so hyped up about this and really wants to give it his best shot," added the source. "All the band have been discussing ideas for the first video.

"They have been talking to a great film director but I can't reveal his name yet.

"The budget for the promotion has been signed-off by their record company and it's all systems go for the return of U2."

Copyright © 2004 The Mirror UK. All rights reserved.

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This page contains a single entry by Jonathan published on August 12, 2004 3:45 AM.

They Still Haven't Found What They're Looking For! was the previous entry in this blog.

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