October 27, 2000 - Los Angeles, California, USA - Universal Studios - FarmClub.com TV

"When you're writing a song, it can't just be a nice idea; it's got to be something that's important to you at a gut level. Even when 'Sunday Bloody Sunday' was in its rough, early stage, it was cathartic for me. As a band, we decided not to release it as the first single on War, not because we didn't think it was a great tune but because it would've been embarrassing for it to have become a commercial object to be exploited. The first time we played it live, we were in Northern Ireland, and without telling the rest of us, Bono goes, "'We've got a song about what's going on up here. If you don't like it, we'll never play it again. Ever." - The Edge, July 2009