U2's album spam PR stunt has destroyed decades of legacy quicker than hitting a delete button. In fact, many millions of Apple customers were looking for their delete button as soon as they were spammed with a product they did not opt-n for.
by Paul Cashmere
Angry Apple customers were loud and fast on social media to complain about the digital violation after hundreds of millions downloads were shoved onto people's devices without permission.
What both Apple and U2 failed to understand is that not everyone is a U2 fan, especially not now. The band's reputation went immediately to tatters but their bank balance is looking good.
Depending on various sources, including the Wall Street Journal, U2 is estimated to have done a $100 million deal with Apple to give their album away "for free". The figure was not disputed by U2 manager Guy Oseary.