U2 Destroy 30 Years Of Legacy In One PR Stunt

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U2's album spam PR stunt has destroyed decades of legacy quicker than hitting a delete button. In fact, many millions of Apple customers were looking for their delete button as soon as they were spammed with a product they did not opt-n for.

by Paul Cashmere

Angry Apple customers were loud and fast on social media to complain about the digital violation after hundreds of millions downloads were shoved onto people's devices without permission.

What both Apple and U2 failed to understand is that not everyone is a U2 fan, especially not now. The band's reputation went immediately to tatters but their bank balance is looking good.

Depending on various sources, including the Wall Street Journal, U2 is estimated to have done a $100 million deal with Apple to give their album away "for free". The figure was not disputed by U2 manager Guy Oseary.

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U2's new manager Guy Oseary and Bono

By Andrew Hampp, Billboard

It has been a whirlwind nine months for Guy Oseary since he took the reins of U2's management after longtime manager Paul McGuinness announced his retirement last fall. That includes a Golden Globe, an Oscar nomination, a big Super Bowl campaign and the premiere of The Tonight Show in support of two songs that ultimately didn't make the final cut on Songs of Innocence, the history-making album that debuted to 500 million iTunes customers on Sept. 9.

With lead single "The Miracle (Of Joey Ramone)" set to be featured in a massive media campaign from Apple, valued at $100 million by multiple sources, U2 has already scored arguably the biggest launch in music history. And it's one that's already fraught with a little controversy, from angry retailers to Grammy and SoundScan guidelines. Oseary, 41, rang Billboard on Sept. 11 to address the many questions about the launch, and what's next (another album?) from this landmark deal with Apple.

Watch U2's performance at the Apple event in HD

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If you missed U2's epic performance at the Apple Press Conference on Tuesday, you can watch the whole 2 hour event right here (or if you just want to see U2, skip to 1:44 in the video). Watch it here in glorious high definition:

What U2's Apple Album Launch Means For U2

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by Zack O'Malley Greenburg, Forbes Staff

Yesterday, I wrote about Apple (AAPL +0.43%) and U2′s decision to team up for the launch of Songs of Innocence and what it means for Apple. As promised, today I'll explore the other side: what it means for U2.

For the Irish rockers, there's little left to accomplish. Already hailed as one of the top pop-rock acts of all-time, U2′s financial success has matched its outsized popularity. The group has sold tens of millions of records, and its last tour grossed $736 million, the highest total in history.

That sort of success has given the band an immense platform for its philanthropic agenda and often placed its members in the most esteemed company-witness Bono serenading Warren Buffett with a customized ode.

What Apple's U2 Album Launch Means For Apple

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Zack O'Malley Greenburg, Forbes Staff

Love Apple or hate it, there's no denying it's a unique company. Additional proof came at yesterday's product launch event in Cupertino, where Apple unveiled the iPhone 6 and a new smart watch-and managed to secure U2 as a featured act.

The Irish rockers debuted their a new single, "The Miracle (of Joey Ramone)" at the end of the proceedings, part of a deal to release their new album, Songs of Innocence, for free to all iTunes customers. The LP will also be available for Beats Music subscribers, too; after October 14th, it will appear on other streaming services as well as bricks-and-mortar stores.

'Remember Us?'

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A letter from Bono, on the arrival 'of our new baby' - Songs of Innocence.

by U2.com

'Hello, bonjour, ciao, hola, hallo, zdravo, dobar dan, Dia duit, hæ, hej,hei, cześć, olá, ćao, namaste, sawatdee, jambo, pozdravi, Γεια σου, привіт, שלום, مرحبا, こんにちは, , سلام, 你好, Привет....

Remember us? Pleased to announce myself, Edge, Adam and Larry have finally given birth to our new baby... Songs of Innocence. It's been a while. We wanted to get it right for you/us. We just finished it last week and thanks to Apple and iTunes it's with you today. That's already amazing to me as it normally takes a few months to turn this stuff around.

Part of the DNA of this band has always been the desire to get our music to as many people as possible. In the next 24 hours, over a half a billion people are going to have Songs of Innocence... should they choose to check it out. That is so exciting. People who haven't heard our music, or weren't remotely interested, might play us for the first time because we're in their library. Country fans, hip hop afficionados from east LA, electro poppers from Seoul, Bhangra fans from New Delhi, Highlifers in Accra... might JUST be tempted to check us out, even for a moment. What a mind blowing, head scratching, 21st century situation. Over 500 million people... that's a billion ears. And for the people out there who have no interest in checking us out, look at it this way... the blood, sweat and tears of some Irish guys are in your junk mail.

For U2 and Apple, a Shrewd Marketing Partnership

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By Ben Sisario, New York Times

U2 may be giving a new album away, but it is still getting paid.

As part of what Timothy D. Cook, Apple's chief executive, called "the largest album release of all time," the company released U2's new "Songs of Innocence" free through iTunes on Tuesday, just after the band performed a new song, "The Miracle (Of Joey Ramone)," at the close of Apple's product announcement event in Cupertino, Calif.

For what Apple said were up to 500 million customers in 119 countries, "Songs of Innocence" simply appeared in their iTunes accounts on Tuesday afternoon. But the deal that led to that release was carefully negotiated between U2 and some of the most powerful entities in music, including Apple; Universal, the band's label; and Guy Oseary, U2's new manager. Mr. Oseary works in the management division of Live Nation Entertainment, the global concert conglomerate.

U2, Songs of Innocence: first review

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Neil McCormick gives the first verdict on the new U2 album, Songs of Innocence, which was announced at the Apple iPhone and iWatch launch

**** (4 STARS)

By Neil McCormick, The Telegraph

U2 have announced the release of their 13th studio album, Songs Of Innocence, available now and free to all iTunes customers. And, after several years' gestation, five producers, ever-shifting release dates and Bono publicly fretting that the biggest band in the world was on the verge of irrelevance, fans will be relieved to hear that it sounds a lot like U2.

It is an album of big, colourful, attacking rock with fluid melodies, bright anthemic choruses and bold lyrical ideas. Perhaps the most surprising thing is that, despite apparently being created in a spirit of self-doubt, it sounds fresh and cohesive, bouncing out of the speakers with a youthful spring in its step.

On first impressions, Songs of Innocence is not an attempt to create a grand masterpiece that redefines the band, but rather, as the title suggests, to reconnect them with an elusive pop elixir of youthful energy and passion. Lyrically, it reflects on the past, on their origins as a band and as individuals, which is unusual territory for the usually forward-looking Bono and the Edge (who share lyrical duties). Lead single and opening track, The Miracle (of Joey Ramone) sets the confident tone, with its "oh-way-oh" choral chant, glam rock stomping rhythm and surges of grungy guitar.

U2's 'Songs of Innocence': A Track-by-Track Guide

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by Rolling Stone,

Here's what you need to know about the band's most personal album ever

U2 took the stage at Apple's product-launch press conference in Cupertino today and surprise-released their new album Songs of Innocence with a mere five seconds of warning. The album, which was delivered free to all of Apple's iTunes users (a half billion of them), is "very personal," Bono tells Rolling Stone in an exclusive interview about the group's 13th studio LP. Read his full interview here.

1. The Miracle (of Joey Ramone)
Produced by: Danger Mouse, Paul Epworth and Ryan Tedder
More than any U2 album before it, Songs of Innocence goes deep into Bono and the rest of bandmembers' teenage years in Dublin in the Seventies. The first song captures the big bang of Bono's musical awakening: the first time he heard the Ramones. "Everything I've ever lost now has been returned," Bono sings. "The most beautiful sound I ever heard...We were pilgrims on our way." It sounds like the band are very purposefully not trying to sound like the Ramones here, though - instead, the track starts with powerful, almost "Mysterious Ways"-like burst of guitar from the Edge, and is driven by a lilting Bono melody and an overdubbed vocal refrain.

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by Rolling Stone,

In his only pre-release interview, Bono takes us inside the story of the band's 13th album, which was released today for free on iTunes

U2 surprised the world today by releasing Songs of Innocence, their first album in five years, as a gift from Apple, available for free immediately to anyone with iTunes. The band made the announcement with Apple CEO Tim Cook at a Cupertino press conference for the new iPhone 6, capping the event with a performance of the album's first single, "The Miracle (of Joey Ramone)." After a standing ovation, Cook said, "Wasn't that the most incredible single you ever heard? We would love a whole album of that."

"The question is now, how do we get it to as many people as possible, because that's what our band is all about," Bono said. "I do believe you have over half a billion subscribers to iTunes, so -- could you get this to them?" "If we gave it away for free," Cook replied. And five seconds later, the album was unleashed in the largest album release of all time.

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